Start Creative has worked with multinational comapnies such as Virgin Mobile. Virgin has a very striking corporate image that is different to other phone companies. This was an important part of the brief for Start as Virgin relies on it's media presence for success, as it has a very low profile on the high street. Start created a set of typefaces for the Virgin team to use on their own, this was a method of ensuring that the same brand expression was used in all features of design work.
"Using the simplest of techniques, type on paper, the manual inspires the Virgin workforce to think differently, take risks and be decisive."
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