Thursday, January 18, 2007

Collaborative Project - Professional Context

SEMESTER TWO - PROFESSIONAL CONTEXT

GROUP 8 - THE DOORS

After day one working together, this is a brief record of the possibilities that were discussed for each brief in idea generating sessions.




Brief One - 'A Day in Your Life'

All 6 people record a day of their life, obssessively. What they eat, in what order they get dressed in the morning, when they go the toilet'
This can be represented visually in whatever media suits each individual, creating a very personal response. This could also be a way of showcasing each persons design styles and interests.
Music, film, photography, bus tickets, observational drawing can all be part of a response to your day.
Following this, the group could come together again and swap days, then live someone elses day. You can record how this restricts your lifestyle, how you reflect on that person's day, and what things you just HAD to do differently.
This would be presented in a website with some kind of mapping format, following through six different days




Brief Two - 'Stuff-o-Meter'

We could create a screensaver of a 'Dad' character knocking on the screen that prompts the person to shutdown if it is not in use. This idea originated from the way my dad runs round the house switching off tvs, lights etc shouting "what do you think this is...Blackpool Tower?'
A screen saver with all six Dads knocking at the same time could become quite irritating and worth switching off!
This idea then developed into creating a gimmiky save energy pack to be sent out to house holds including stickers to put next to light switches etc.

Another idea... creating a systematic labelling system to go on electrical products to inform how much waste they produce, how efficient they are etc. Similar system to food labelling of salt content and fat.




Brief Three - NSPCC

A series of beer mats with facts about child cruelty displayed. These would be easily mass produced and cheap. It could raise awareness and cause the NSPCC to become a topic of discussion for men sitting at the pub table. We also talked about creating a beer brand called NSPCC, with it appearing on pint glasses etc, hypothetically for use in posters.




Brief Four - Orange

Short advertisement of people licking each others phones, resulting in faces of disgust. Only then they are pleasantly be suprised by licking an orange phone. 'Things taste better when orange' or some other relating tag line.
For the 'New Direction' section I suggested using something that is so set in stone in tradition that changing it in an orange way is an entirely 'new direction', for example the tomato throwing festival in Spain could be changed to oranges.




Brief Five - Horror Posters

We found this brief particularly difficult as it was a major factor to avoid cliches. It is difficult to represent the horror theme within just a type based poster. Imagery can only be a supportive tool. The ideas we came up with were pretty basic, using famous quotes from previous films such as 'here's Johnny' as the main basis for the posters. As it would be a Liverpool specific festival, we played with the word Liverpool. 'LiverFest' and 'Pool of Blood' were put forward, but we didn't come up with any ideas with much potential.




Brief Six - 15 ways to climate cool

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